As logo designs are specific to companies and upholds their brand identity, designing logos is entirely a subjective and creative profession. Taking up this job requires the designer to consider various critical factors. Creative efficiency plays a vital role while taking logo design decisions.

Although clients will discuss the scope, appearance and objective of a logo before the designer conceptualizes it, it should be kept in mind that the designer is in fact, the better person to understand the scope of a logo.

There are clients who will often demand fulfillment of exact specifications, such as “Make the logo colour red”, “Adjust font size to 16 pt”, “Set a circular image”, etc. This not only narrows the scope of the designer, but also gives him hardly any opportunity to attempt something different. However, there are also clients who trust the decisions of a designer and gives him the liberty to bring their innovative thoughts into action.

While attempting to design an eye-catching brand logo design, you must carefully choose the right elements for the design. However, where most designers fumble is in their choice of types of logo. The following points will assist you make the right choice while working on client projects:

Type-based Logos:Type based or textual design is a common form of logo design. Here, you may mention the name of the company in either a plain or stylized typeface. This helps register the name of the company in the minds of the customer at the first look. For instance, the logos of famous brands like FedEx, Google, Microsoft, YouTube, etc. has given them their brand identity.

Symbol-based Logos:Symbol based logos are based on specific symbols. Here, the company name is not visible in the logo. So, you are required to be creative with the designs so as to generate a lasting impression on customers. The symbol may include a pictogram, a figure, a mark or a specific symbol that portrays what the company stands for. Famous brands like Apple, Puma and Shell makes use of such a logo design to represent their corporate identity.

Abstract Logos: Many companies make use of abstract logos to represent their brand identity. Such logos use innovative signs or graphics that sums up the identity of the company for the target audience. However, as a designer, you should keep in mind that creating such a logo requires you to do a detailed research about the company. For instance, LabVantage Inc., a software company, uses a logo that has a reverse “V” sign to indicate their growth potential.

Initial Based Logo: You may also opt to form you client’s logo based on their initials. Use brief initials instead of using lengthy names to represent your client’s trademark. This makes the brand known by the acronym used. For instance, the logos of Honda and Mac Donald’s best qualify as an initial based logo where they use ‘H’ and ‘M’, respectively.

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Kindle Direct Publishing Account

EBooks have changed the publishing world, and now offer you new options to publish your novella. Of course, you can still go the traditional route to get a book published as a hardback or paperback, as well as in electronic form. However, if you just want to get to market as fast as possible, you can publish electronically yourself, at no cost, and without an agent or publisher in sight.

There are several eBook readers, but Kindle is the reader we’re focusing on here. It’s the best selling product on Amazon, and it does dominate the market. But the principles are the same for other readers.

Putting it all together for publication

Writing your book for electronic publication is no different than for paper form. In particular, a novella needs an effective plot and characters that the reader can recognize. These days, readers expect to be gripped even in the first few lines, or else they move on.

The first 10% of your novella will be viewable on the Amazon site, as a sample, so make sure this is especially good, and tempts the reader to want to read more. In a novella, it’s great to have some mystery in here, which the reader will want to unravel.

If you have it, use Microsoft Word, as this is the easiest to use with Kindle submissions. But you can certainly write with other software, provided you save the file in the Word format as a ‘doc’. If you don’t have a good word processor already, you can download a superb free one from OpenOffice.org (and get a free spreadsheet and other software with it).

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Design A Book Cover

There are many elements of publishing a book yourself that is easy for a new self-publisher to do. There’s little fear in such tasks as formatting your book for sale. Or in obtaining an ISBN. Or even in designing a website.

However, there are many elements of publishing a book yourself that scares the new self-publisher. The two which are most frightening — and deservedly so — are marketing and designing the book cover.

For the writer and small publisher, designing a book cover represents a major departure from our comfort zone. After all, we work with words. Our pleasure and fame comes from the structure of our words and the flow of those words through our ears.

And book design involves a completely different sense. A sense we may not be comfortable working with.

However, book design — at its admittedly lowest level — is not out of reach for the average author and self-publisher. There are six steps that you need to do to create a high quality book cover:

1. Start with a trip through a book store. A virtual one will do. Spend an hour or so visiting Amazon, Barnes & Noble and Chapters/Indigo. Each of them has a display of the best sellers in various niches. Look through all of them. Are there any covers you really like? Are there any that stand out? Right click and save them to a single directory.

2. Now that you’ve got a set of book covers that you like, it’s time to pick the top covers. So go through the collection of covers you’ve gathered. Start with the first three. Now look at the fourth book cover. Of the four which three do you like best? Keep going until you’ve gone through all the covers. You now have the top three covers you like. Print them out in full color using an ink jet printer (or color laser printer if you have one).

3. Pick out the book cover you like best. This will be the base for your cover.

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Hire A Book Editor

The goal of a book editor is to ensure that their client’s book is fully edited, with flawless grammar, structure, and clarity. The ingenuity of the a book editor lies in his or her attention to detail, command over the language, and experience in publishing books. You have probably toiled over writing a book since months, but have the inherent, nagging feeling that not everything is right. You might read over the manuscript over and over again till your eyes seem to pop out, but to no avail. The task which you thought was relatively doable suddenly turns into a challenge that you lack the courage and confidence to overcome. This is the time that you need to seek out an editor who can edit a final-draft version of your book. An editor has the aptitude to take the book to the next level.

What are the benefits of hiring a book editor? A book editor is well-versed in the intricacies of writing, editing, and publishing a book. His work reverberates with sincere, hard work without the hope that his work will be credited. The selfless assistance that editors offer consists of putting an equal amount of an uphill struggle that you have put in. The difference is the focus of work. Editors must ensure that they correct your work without altering the idea behind it. The final draft that is ready to be published must be a part of you; it should reflect your personality, not that of the team of editors. A book editor is a real boon for writers who want to publish their work and win wide readership. Editors instill the writers with confidence, dismissing all possible trepidations.

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Choose A Book Title

A title is part of your book’s front cover. Busy buyers including bookstore buyers, wholesalers, distributors and your audiences buy mainly because of the cover. Dan Poynter, author of Writing Nonfiction, says, “The package outside sells the product inside.” Make your cover sizzle.

Start with a working title before you write your chapters. Include your topic, your subject and use the book’s benefits in your sub title if possible. Here are your book title ideas that sell!

1. Create impact for your title-check out magazine print and radio ad headlines.

Check out other authors’ titles on the bookstore shelves. Your title must compel the reader to buy now. Which title grabs you? Elder Rage or Caregiving for Dad?

2. Include your solution in your title.

Does your title sell your solution? Make sure it answers the question rather than asks one. For instance, Got Minerals?, or Minerals: The Essential Link to Health. Use positive language instead of negative. For instance, Without Minerals You’ll Die can be Minerals: The Essential Link to Health.

3. Make it easy for readers to buy.

Readers want a magic pill. They want to follow directions and enjoy the benefits the title promises. For example, 1001 Ways to Market Your Books by John Kremer gives at least 1001 ways for authors and publishers to market their books.

4. Expand your title to other books, products, seminars, and services.

Make sure that your title will work well with the title of your presentations, articles and press releases you’ll need to promote the book. Such seminars and teleclasses titled “How to Write and Sell Your Book- Fast!” and “Seven Sure- Fire Ways to Publicize your Business” come under the umbrella “fast book writing, publishing and promoting.”

5. Use original expressions–a way of expressing one idea for your book–yours alone.

Sam Horn, author of Tongue FĂș!, puts her special twist on defusing verbal conflict.

6. Include benefits in your subtitle if your title doesn’t have any.

Specific benefits invite sales. For instance, Marilyn and Tom Ross’ Jump Start Your Book Sales: A Money-Making Guide for Authors, Independent Publishers and Small Presses.

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Get Feedback Before Publishing

Feedback – Feedback can be a powerful source of inspiration that provides new direction for work you are currently slugging with on a daily basis. Critique groups can be virtual, coffee shop, or home-based with a wide variety of structure and organization. On Bainbridge Island, WA there is a wonderful group called Field’s End that promotes authors by providing workshops, presentations, and other events. Like minded people tend to gravitate toward each other in the framework of the organization and many of them go on to form critique groups.

Some people prefer small intimate affairs, others prefer large group settings where they can remain more anonymous. A new version of the critique setting is emerging on line inspired by authors like John Kremer. He has founded an author/agent/publisher social network that is now over 1000 members strong that harbor among other things critique groups.

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Write A Book

There are many ways of writing your book but there are couple of important things that you need to know before putting pen to paper. Whether you are a fiction or nonfiction writer, whether you are writing a book for personal use for friends and family or a book for sale I’m going to help you get started today.

My first suggestion is to write your book! You have had it in your heart, you’ve had it in your mind for how long? And you haven’t sat down to write it yet!

So you want to write a fiction book, non fiction, a mystery, a fantasy, an autobiography: Whatever you want to write, all you have got to do is sit down and write it but when you do sit down to write, don’t ever worry about editing, don’t worry about misspellings, don’t worry about any of that kind of stuff. Just write your book and get it in your keypad, just keep on writing, write until it’s done because you’ve always wanted to do it and you are never going to be satisfied until you have done it or at least attempted it and then you can say at least you have tried to write a book or maybe you’ll end up writing a book and..maybe you’ll be a best seller! Or maybe not, but at least you’ve tried!

The first thing that you need to do is make a decision on whether to write it yourself or hire someone to do it for you.

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